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STUDIES FOR PRODUCT LAUNCH

Main purpose :

To obtain quantitative- qualitative information at medical professional level that enables us to plan the strategy for launching a product.

Specific purposes :

• Known products in the therapeutic class under study.
• Prescription products. Reasons.
• Preference by product. Reasons.
• Cases /indications where the above-mentioned products are prescribed.
• Posology and form of presentation prescribed.
• Results observed in the use of the product.
• Features/attributes sought in this type of product.
• Presentation of the new product concept.
• Spontaneous comments generated by the concept.
• Positive/negative aspects found in the product.
• Prescription future intention for the new product.
• Reasons to prescribe the new product or not.
• Comments and suggestions for the new products.

Methodology

Personal interviews with physicians, using a specific questionnaire.

Sample

To define in collaboration with the Company-Customer.

Frequency

It is suggested as information tool before the product launch.

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