rm@mercadeoyopinion.com
Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú
PRODUCT PENETRATION RESEARCH
Main purpose :To obtain information from the physician overview enabling to assess, control and correct the commercial strategy of a product.
Specific purposes :- Spontaneous recall of the products recently introduced, in the therapeutic class of survey.
- Helped recall of products.
- Products currently prescribed. Reasons
- Products not longer prescribed. Reasons
- Products never prescribed. Reasons
- Cases /prescriptions where the above-mentioned products are prescribed.
- Form/dosage how is prescribing Media through which the studied product was knew.
- Recall of the studied product literature.
- Spontaneous opinions about the product.
- Positive/negative aspects found in the product.
- Positioning deserved by the product.
- Reasons why the product is prescribed or not.
- Products/presentation having replaced the product in prescription.
- Remarked outcomes with the use of the product.
- Product future perspectives.
- Comments and suggestions for the product.
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| Methodology |
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| Personal interview to physicians, using a specific questionnaire. |
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| Sample |
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| To be agreed in collaboration with Company-Customer. |
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| Frequency |
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| Revision after 3 and 6 months of the product launch is suggested. |
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Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú