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DYNAMIC GROUP IN PHYSICIANS (FOCUS GROUP)

Main Objective :

To evaluate, qualitatively, the physicians’ opinion about the particulars question of studied product.

Specific Objectives :

It is agreed in collaboration with Company-Customer. A guideline to lead the groups is elaborated.

Methodology and sample :
  • Focus Group techniques are applied.
  • Each group is composed by 5 to 8 physicians.
  • Groups are coordinated by a moderator Psychologist, specialized in this kind of researches. Meetings are entirely recorded for its later transcription and analysis.
  • Our exclusive closed circuit TV system allows watching, comfortably, the group dynamics and count on a video through simultaneous recording.
Sample
 
5 to 8 physicians group.
 
Frequency
 
According to the customer’s needs.
 
rm@mercadeoyopinion.com
Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú