rm@mercadeoyopinion.com
Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú
DYNAMIC GROUP IN PHYSICIANS (FOCUS GROUP)
Main Objective :To evaluate, qualitatively, the physicians’ opinion about the particulars question of studied product.
Specific Objectives :It is agreed in collaboration with Company-Customer. A guideline to lead the groups is elaborated.
Methodology and sample :- Focus Group techniques are applied.
- Each group is composed by 5 to 8 physicians.
- Groups are coordinated by a moderator Psychologist, specialized in this kind of researches. Meetings are entirely recorded for its later transcription and analysis.
- Our exclusive closed circuit TV system allows watching, comfortably, the group dynamics and count on a video through simultaneous recording.
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| Sample |
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| 5 to 8 physicians group. |
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| Frequency |
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| According to the customer’s needs. |
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Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú