rm@mercadeoyopinion.com
Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú
RESEARCH OF PURCHASE HABITS IN DRUGSTORES
Main purpose :To assess the purchaser habits and attitudes of ethical products in drugstores of Great Lima.
Specific purposes:- Purchase proportion of ethical products with prescription/ without prescription.
- In purchasers without prescription, bought proportion of the suggested product by the dependent one vs. the product the patient was considering to buy. Reasons of change user’s mind.
- In purchasers with prescription, bought proportion stated in the prescription vs. those who changed by another product. Reasons of change user’s mind.
- Origin of the change
- The prescription proportion showing that it was bought less than prescribed.
- Proportion of prescriptions in which less than indicated is bought.
- Proportion of prescriptions that are not purchased/replaced. They decide not to buy. Reasons.
- Main ethical product lines that are normally bought without prescription.
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| Methodology |
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| Personal interview, using a specific questionnaire. |
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| Sample |
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| 150 pharmacies segmented according to socio-economic levels (3.000 observations of purchase). |
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| Research area |
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| Great Lima. |
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| Frequency |
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| Two reports per year (April-October). |
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Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú