rm@mercadeoyopinion.com
Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú
QUANTITATIVE-QUALITATIVE STUDY OF DISTRIBUTION IN PHARMACIES
Main purpose :Quantitative-qualitative information about the characteristics of pharmaceuticals distribution and evaluate the performance of distributors.
Specific purposes:- Proportion of pharmacies served by each distributor.
- Performance level of each distributor.
- Evaluation of each distributor by scale.
- Distributors with the left / prefer / prefer not to work. Reasons.
- Distributors that are distinguished by providing a better service.
- Distributors that have a better staff of vendors.
- Distributors that offer a greater speed of delivery.
- Distributors that have better prepared vendors.
- Distributors that offer products with higher demand.
- Investigation of the credit and collection policy.
- How to cancel their purchases.
- Attitude to assume when they need to restock.
- Proportion of establishments receiving bonuses.
- Types of bonuses they receive.
- "Ideal" characteristics attributed to a distributor of pharmaceutical products.
- Distributor that is closer to the ideal.
- Proportion of establishments directly served by the laboratories.
- Laboratory to which they consider that each main distributor devote more effort.
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| Methodology |
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| Personal interview to the owner or main person in charge, using a specific questionnaire. |
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| Sample |
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| 300 pharmacies in Lima. 240 pharmacies in Provinces (8 cities). |
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| Frequency of production |
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| Two reports per year (April-October). |
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Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú