rm@mercadeoyopinion.com
Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú
PULSE OF MEDICAL OPINION STUDY
Main purpose :To know which are the promotional activities that the physician prefers to receive and evaluate within the existing ones, which should be aimed to optimize the budget and promotional impact.
Specific purposes:- Spontaneous recall of promotional activities carried out by pharmaceutical companies
- Opinion about the main receiving promotional activities.
- Preference ranking of promotional activities.
- Reasons for preferences.
- Positive/negative aspects of the main promotional activities.
- Laboratories that consider performing a better promotional activity. Reasons.
- Specific evaluation of main promotional activities: medical representative, literature, clinical trials, medical samples, conferences / symposia, gifts, information sheets, information on CDs, books / subscriptions / magazines, etc.
- Promotional activities that they consider should be deleted or changed.
- Suggestions to improve promotional activities.
- New activities that they suggest.
- What to expect from the laboratories with regard to such activities.
- Features that should gather an ideal promotional activity.
- How they can differentiate themselves and meet the needs of physicians in terms of promotions.
- Final comments and suggestions.
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| Methodology |
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| Personal interviews, using a specific questionnaire. |
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| Sample |
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| 200 physicians segmented by major medical specialties. |
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| Research area |
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| Great Lima. |
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| Frequency |
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| Two reports per year (April-October). |
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Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú