rm@mercadeoyopinion.com
Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú
LABORATORY IMAGE RESEARCH
Main purposeIt allows knowing the image of the main laboratories according to the Physicians. It is really useful to discover the qualitative aspects and investigate the reasons why each laboratory has a certain image or reputation.
Specific purpose:- Spontaneous pharmaceutical laboratories recall
- Helped pharmaceutical laboratories recall
- Spontaneous main laboratories opinion
- The laboratory which consider having the best reputation, quality, research and development, pharmaceutical representatives, frequency of visits, more qualified pharmaceutical representatives, more samples distribution, best graphic advertising, best products line, more backing, most economical products, more ethics, perform more congress and lectures, more modern and progressive, more products launch, etc.
- Main laboratories reputation index
- Satisfaction degree with respect to the pharmaceutical representatives, particularly on preparation, visit frequency, cultural level and sympathy aspects.
- Promotion rate performed by each laboratory regarding to: pharmaceutical representatives, samples, brochures and notices.
- Laboratories considering that are more representative in the main therapeutic classes.
- Laboratories preferring to prescribe. Reasons.
- Laboratories, which prefer not to prescribe. Reasons.
- The most important aspects for the doctor when prescribing certain products.
- Medical specialized reading habits
- The Interviewed physicians’ profile: specialty, years of practicing, main activity, rough number of patients, doctors’ offices, etc.
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| Methodology |
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| Personal interview, using a specific questionnaire. |
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| Sample |
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| 600 physicians divided by main specialties. |
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| Research area |
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| Great Lima. |
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| Frequency |
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| 2 reports per year (May-October). |
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Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú