rm@mercadeoyopinion.com
Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú
FARMACHECK
Main purpose :It allows monitoring the presence and coverage of brands at the point of sale.
Specific purposes:- Presence of brands and varieties, by type of establishments (Lines-Pharmacies/Drug Store).
- Presence of brands and varieties, by size of establishment.
- Presence of brands and varieties, according to geographic/sales areas.
- Coverage of brands and varieties, by type of establishments (Lines-Pharmacies/Drug Store).
- Coverage of brands and varieties, by size of establishment.
- Coverage of brands and varieties, according to geographic/sales areas.
- Average stock of the establishment at the time of the visit, according to brands and varieties.
- Reasons for out of stock. Product for which it replaces.
- Check retail prices (maximum, minimum, modal and average).
- How products under study are supplied.
- Evaluation of service and attention of the distributor.
- Comments and suggestions about the distribution.
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| Methodology |
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| Personal interviews and observation in points of sale. |
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| Sample |
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| 300 interviews segmented by geographical areas, categories and types of Pharmacies (Lines-Pharmacies/Drug Store). |
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| Study Area |
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| Great Lima and Provinces. |
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Telf. (511) 224-3006 Cel. 995 749 909
Lima - Perú