It reveals the participation of brands from a home’s overview, using the displaying the product technique and a questionnaire providing further information related to the spontaneous and helped brands recall, habits of use, purchase and advertising recall. The survey sample is composed by 600 homes located in the Great Lima and 400 homes in each city researched of provinces (10 main cities).
The frequency is six times a year in Great Lima and four times a year in Provinces. The delivery time is 20-days once the work is started.